03-26-2023, 06:13 PM
Yeah, I think LaCroix's head start in the market built up enough of a following to maintain momentum in the short term. But eventually the "new" wears off of anything, and people will learn a cheaper brand is just as good as a trendy brand. Coke and Pepsi will chip away at the market until there's not enough left to sustain LaCroix. They need to get to expanding globally before the competition gets there first and shuts them out.
